LONG BEACH, California—Geotab is the winner of NAFA Fleet Management Association’s 2025 Innovations Showcase at its annual Institute & Expo here. Geotab was among 14 companies to present their product launches and innovations in front of I&E attendees.
Through the People’s Choice Award, I&E attendees had the opportunity to vote for their favorite innovation. The award was presented to Geotab, which showcased Geotab Vitality, a solution designed to create safer roads for customers, drivers, and communities by motivating them through personalized coaching, gamification, and rewards, leading to safer behaviors, reduced collisions, and lower operational costs.
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“NAFA is proud to celebrate the ingenuity and forward-thinking of Geotab, whose innovative solution reflects the future of fleet management,” said Bill Schankel, CEO of NAFA. “The 2025 Innovations Showcase exemplifies the spirit of progress in our industry, and Geotab’s product stands out as a true game-changer in improving fleet operations and driving efficiency.”
Geotab presented their product alongside 13 other companies within the industry: SaverOne, ABA Technologies, Connex2x, Aeris, Madico, Auto Hauler Exchange, Chevin Fleet Solutions, Slate Auto, Clean Fuels Alliance America, L-Charge, RTA: The Fleet Success Company, Fleetio, and Samsara.
NAFA’s annual I&E brings together fleet managers and industry professionals from all across the industry for education sessions, networking opportunities, and a bustling Expo Floor with new products and services.